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Market Deep Dive

United States Market Entry Support

Food Globalized helps food brands understand FDA requirements, FSMA obligations, and import documentation expectations before launch.

Key Regulators

Regulatory Framework

The US food import framework involves multiple bodies. The FDA regulates most food products, the USDA covers meat, poultry, and certain eggs, while CBP manages customs entry. Understanding which agency applies to your product category is a necessary first step.

FDA / FSMA

The Food and Drug Administration enforces the Food Safety Modernization Act, covering facility registration, prior notice, Preventive Controls, and the Foreign Supplier Verification Program.

CBP / USDA

US Customs and Border Protection manages import entry and documentation. The USDA regulates meat, poultry, and certain eggs under separate inspection requirements.

Common Failure Points

Where Exporters Often Face Delays

  • FDA facility registration not completed or lapsed โ€” all facilities that manufacture, process, pack, or hold food for US consumption must be registered and renewed every even-numbered year
  • Missing prior notice โ€” FDA requires advance notification of every food shipment before it arrives at a US port of entry
  • FSVP not in place โ€” US importers must have a Foreign Supplier Verification Program that confirms their supplier meets US food safety standards
  • Ingredients not GRAS-confirmed โ€” additives, colours, and processing aids must be Generally Recognized as Safe or have FDA authorization for use in the US market
  • Non-compliant Nutrition Facts Panel โ€” the US requires a specific updated format including Added Sugars declaration, revised serving sizes, and prescribed font hierarchy
Labelling Risks

US Labelling Requirements

FDA labelling regulations require a Principal Display Panel with the product name and net quantity, an information panel with Nutrition Facts, ingredient list, allergen declaration, and manufacturer or distributor details. The 2016 updated Nutrition Facts format is mandatory for most packaged foods.

Claims โ€” including health claims, nutrient content claims, and organic claims โ€” are each governed by specific FDA or USDA regulations. Claims used in other markets may not be permitted as-is in the US and should be reviewed before production.

Note: Labelling requirements differ by product category (e.g., dietary supplements, meat, alcohol are subject to separate regimes). Labels should be reviewed against the specific regulatory framework for your product before production.

How We Support

Our Role in Your US Entry

Food Globalized helps assess product suitability for the US market, review FDA and FSMA obligations, identify labelling and ingredient risks, and support a structured export pathway.

Product and market fit review for the US context
FDA facility registration, prior notice, and FSVP obligations review
Labelling gap assessment โ€” Nutrition Facts format, ingredient GRAS status, and claims review
Structured next steps for a clearer, lower-risk entry pathway

United States at a Glance

Primary Regulator
FDA โ€” Food & Drug Administration
Key Legislation
FSMA โ€” Food Safety Modernization Act
Importer Obligation
FSVP + FDA Facility Registration

Regional Growth Trajectory (YoY)

Plant-Based / Alternative+24%
Organic Snacking+18%
Functional Beverages+12%
Global Trade Insights

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