New Zealand Market Entry Support

Regulatory Framework

New Zealand food safety and import compliance sits across two key bodies. MPI manages biosecurity and import health standards, while FSANZ governs the shared food standards code for labelling, additives, and composition.

Where Exporters Often Face Delays

• Missing Import Health Standard review — not confirming whether your product category has an IHS and what conditions apply
• Unregistered importer — all commercial food importers must be registered with MPI or use a registered agent
• FSANZ labelling non-compliance — ingredient declarations, allergen labelling, and NIP requirements not reviewed against the NZ-applied Food Standards Code
• Ingredient or additive gaps — substances permitted in the origin market that require review under the joint Food Standards Code
• Incomplete documentation — missing health certificates, manufacturer declarations, or country of origin information at the border

New Zealand's Labelling Standard

New Zealand applies the joint Australia New Zealand Food Standards Code, including Standard 1.2.1 for mandatory labelling. This covers statement of ingredients, allergen declarations, nutrition information, and country of origin requirements.

While the food standards framework is shared with Australia, New Zealand applies it independently. Labels prepared for Australia may need review before being used in New Zealand, particularly around country of origin declarations.

Our Role in Your New Zealand Entry

Food Globalized helps assess product suitability, review MPI and FSANZ obligations, identify labelling and import risks, and support a structured pathway into the New Zealand market.